Gordon Ramsay almost made it through his first Australian press conference without swearing.
That was, until he dropped the large swear jar he'd just been presented with to help curb his potty mouth.
"Oh shit," he muttered, as the glass bottle smashed on the ground.
"F*** me."
The 41-year-old British television chef was the special guest at the launch of the BBC Australian Good Food magazine at the Sydney Convention Centre.
He has come under fire from a Senate committee which has proposed changes to broadcasting standards thanks to his expletive-ridden outbursts.
Liberal Senator Cory Bernardi complained one episode of Ramsay's Kitchen Nightmares contained "the F-word" 80 times in its 40 minutes.
During his official speech, Ramsay was on his best behaviour, and blamed the Nine Network for screening his shows uncensored at an early hour.
"I'd like to give Channel Nine a big telling off for making my name bad in Australia," Ramsay told the packed room.
"Has no-one got an edit suite and not broadcasting those naughty words before nine o'clock?
"I'm getting the flack for it everywhere I go. I'm not a broadcaster."
Ramsay, who will be a contributing editor on the new magazine, showed off his cheeky side by revealing the secret launch date of the magazine, and taking a dig at competing foodie magazine Delicious.
"Competition's healthy. We should never fear competition, yes?" he said.
"Delicious are doing exceptionally well, they've had the most amazing run, and now it's time to squash the competition.
"First of August is a big bumper issue."
The notoriously hard-to-please chef also gave the thumbs up to the food served at the event.
"I hope you enjoy the canapes," he said.
"I dare say they are delicious - that was meant in the right term."
But all his self-control came undone when food writer Lyndey Milan presented him a special gift.
"We're not all wowsers, we do sometimes swear," Milan said.
"So mate, this is a great Aussie tradition, it's a swear jar.
"Every time you swear, you've got to put something in there - money."
The swear jar lasted less than 20 seconds.
Ramsay was exceedingly apologetic about the incident, blaming his "sweaty palms".
But let's face it, it probably wouldn't have worked anyway.
See Also
